Privacy Policy

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Welcome to Printful’s Privacy Policy!

Printful, Inc. (“we”, “our”, “us”, or “Printful”) respects the privacy of its users and is fully committed to
protect their personal data and use it in accordance with data privacy laws. This Privacy Policy describes
how we collect, use, and process any personal data that we collect from you—or you provide to us—in
connection with your use of our website ( or our mobile apps and our print-on-demand
services (collectively, “Services”). By accessing or using our Services, you signify your understanding of
the terms set out in this Privacy Policy.
We do not knowingly collect, maintain, disclose, or sell the personal information about users under the age
of sixteen (16). If you are under the age of 16, please do not use our Services. If you are under the age of
16 and have used our Services, please contact us at the email address below so that we may delete your
personal information.
If you use our Services only for your personal use, you are to be considered as the “User” and for the
purpose of the General Data Protection Regulation (“GDPR”), we are the data controller.
If you use our Services to execute orders and deliver products to third parties, you are to be considered as
the “Merchant” and with regard to your contact details and the other data listed in Section 1 below, we are
the data controller. Where we act on a Merchant’s behalf to fulfil an order with regard to the Merchant’s
customer, we are a data processor: please see our Data Processing Terms.
Note that while our Services may contain links to other websites or services, we are not responsible for
each respective website’s or service’s privacy practices and encourage you to be aware of this when you
leave our Services and carefully read the privacy statements of each and every website and service you
visit. This Privacy Policy does not apply to third-party websites and services. If you wish to contact Printful
regarding your personal data or this Privacy Policy, please contact us at
1. Information we collect
1.1. Information collected about Users and Merchants and how we use it
Where you are a User and it is necessary to fulfil our contract with you for the purposes of providing,
maintaining, or improving our products and Services (including, to the extent permitted by applicable law,
any matters in our legitimate interests with respect to the Services), we will confirm your identity, contact
you, provide customer support (including via chat, in the comment section of our blog, or other platforms,
where you may reach us), operate your account with us and invoice you. For the aforementioned purposes,
we collect information that may contain the following personal data:
Company name;
Shipping information;
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Email address and phone number;
Payment and billing information (payment method details, first and last digits of your payment
Order handling information
If you have given your consent when registering your account, when subscribing to our newsletter or blog,
or shared your email address or other personal data with us to receive any other information (for example,
our list of sub-processors), we will process your email address to send you the informative and/or
promotional materials, to which you have subscribed to, for example, newsletters, advertisements of our
Services and other information about our Services that you have requested. At any point in time you can
unsubscribe from receiving the above-mentioned information in our email footers and through your
notification settings on Printful. For Merchants, we will not use the contact details of your customers to
directly market or advertise our Services to them.
When you call our customer support phone line, we may monitor or record the call to ensure the quality of
our customer support. If you have a Printful account, we will retain the recording for as long as you have
an account. If you do not have an account, we will delete the recording within 12 months or retain it, if it
will be needed to resolve disputes between you and us.
By using cookies and similar technology on our website, we may collect data such as information on your
device, your preferences and information filled while visiting our website, your interaction with the
website, and other information used for analytical, marketing, and targeting activities (including unique
visits, returning visits, length of the session, actions carried out in the webpage). Learn more about how
we use cookies on our website and how to opt out of interest-based advertising by clicking here.
As it is in our legitimate interests to ensure our network security, give you access to and to improve our
Services, we also collect the following technical usage data:
How and when you access your account;
Information about the device and browser you use;
IP address and device data.
1.2. Information collected about our Merchant’s Customers
Where we act on a Merchant’s behalf to fulfil an order with regard to the Merchant’s customer (i.e. an end
user of our Services), we are a data processor and we collect information relating to the Merchant’s
customer, such as personal data relating to the end user of our Services, any personal data in the printing
content (where applicable), personal data revealed during the use of any Printful services, including name,
email address, phone number, shipping address, and other information about the Merchant’s customers.
If you are a customer of the Merchant (an end user of our Services), the Merchant is the data controller
with regard to your personal data and should provide you the information on how your personal data is
collected and processed when using our Services. Please read the Merchant’s privacy policy for further
information. The Merchant is your contact for any questions you have about how it handles your personal
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2. Sharing personal data with third parties
In order for Printful to provide you with our Services, we work with third parties (“Third Party Service
Providers”) with whom we share personal data to support these Services.
Information you have provided to us during the use of our Services, including technical usage data, is
shared with third parties who provide hosting and server co-location services as well as data and cyber
security services.
Information you have provided to us during the use of our Services may be shared with third-party
manufacturing services whom we engage to provide any Services.
Your email address and other contact details you have provided to us and your messages to our customer
service is shared with communication, email distribution, and content delivery services as well as customer
support system providers.
Information regarding your purchases and payments is shared with billing and payment processing
services, fraud detection and prevention services, accounting and financial advisors.
Information regarding your use of our website and other information received from cookies and similar
technology is shared with web analytics, session recording, and online marketing services.
Information on your account, purchases and preferences can be shared with marketing services.
Insofar as reasonably necessary to defend our legal rights, we may share your personal data with our legal
We will only share personal data to Third Party Service Providers that have undertaken to comply with
obligations set out in applicable data protection laws.
In certain circumstances, we are required to share information with third parties to comply with legal
requirements or requests, as well as to protect our, or a third party’s, lawful interests. We will also disclose
your information to third parties in and outside your country only to the extent allowed by applicable law,
to a prospective purchaser or purchaser that acquires all or substantially all of us or our
to a third party in the event that we sell or buy any business or undergo a merger, in which case
we may disclose your information to the prospective buyer of such business; and
to a third party if we sell, buy, merge or partner with other companies or businesses, undergo a
reorganisation, bankruptcy, or liquidation; or otherwise undertake a business transaction or sell
some or all of our assets. In such transactions, your information may be among the transferred
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3. Retention periods
We may retain your personal data for as long as you have a Printful account or any of the abovementioned
legal basis for personal data processing still exists. For example, if you unsubscribe from our marketing,
newsletter, or blog emails, we will stop the processing of the personal data for such purposes. If you have
used our Services without creating a Printful account, we will keep your personal data as long as necessary
to comply with our legal obligation to retain information relating to provision of services, for example, for
tax purposes.
After terminating your relationship with us by deleting your Printful account or otherwise ceasing to use
our Services, we may continue to store copies of your (and in regard to Merchants, your customers’
personal data) as necessary to comply with our legal obligations, to resolve disputes between you and us
(or you and your customers), to prevent fraud and abuse, to enforce our agreements, and/or to protect our
legitimate interests (to the extent that we are permitted by the applicable law to continue to store copies
to protect our legitimate interests).
4. Data subject’s rights
If you are a User or Merchant located in the European Economic Area or the United Kingdom, in
accordance with European Union and United Kingdom data protection regulations, you have certain rights
with respect to your personal data. You have the right to request access to your personal data; in certain
circumstances to correct, amend, delete, or restrict the use of your personal data by logging into your
Printful account or by reaching us using the contact information provided below. In addition, you can
object to the processing of your personal data in some circumstances (in particular, where we are not
required to process your data to meet a contractual or other legal requirement). These rights may be
limited, for example, if fulfilling your request would reveal personal data about another person, or if you
ask us to delete information which we are required by law to retain, are permitted by law to retain, or have
compelling legitimate interests in retaining (to the extent that applicable law permits us to retain such
information based on our legitimate interests).
Furthermore, if you believe that we have unlawfully processed your personal data, you have the right to
submit a complaint to the contact information provided below, or to your respective data protection
supervisory authority. If you are a customer of a Merchant (an end user of our Services), please direct your
concern to the relevant Merchant in the first instance.
5. Information security
We seek to use reasonable organizational, technical, and administrative measures to protect the
confidentiality, integrity, and availability of personal data. We encourage you to take care of the personal
data in your possession that you process online and set strong passwords for your Printful account, limit
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access to your computer and browser by signing out after you have finished your session, and avoid
providing us with any sensitive information.
6. International transfers of data
All the information you provide may be transferred or accessed by our parent company in the United
States our affiliate companies and subsidiaries in other countries, such as Latvia and Spain, and our Third
Party Service Providers (as described above) for the provision of our Services as described in this Privacy
Policy. When we transfer your information globally, we take necessary measures to ensure adequate
protection of your information, including where required by applicable law entering into the European
Commission’s Model clauses for the transfer of personal data to third countries (i.e., the standard
contractual clauses), or transferring to a recipient certified to EU-US Privacy Shield of the US Department
of Commerce.
7. California privacy rights
If you are a resident of the State of California and you have provided your personal information to us, you
have certain rights under the California Consumer Privacy Act of 2018 (“CCPA”). You have the right to
request that we disclose what personal information we collect, use, disclose, and sell. Contact us to
exercise your right to know. You have the right to request deletion of your personal information we collect
and maintain. You can exercise this right by deleting your account in your account Settings. In case you
delete your account we will only retain information regarding your purchases and payments to comply with
our legal obligations. We will verify requests to exercise your California Privacy Rights requiring you to log
into your Printful account. You have the right not to be discriminated against by us for exercising any of
your rights under the CCPA.
We disclose your personal information to third parties for the commercial purpose of providing you
interest-based advertising. You have the right to opt out of the sale of your personal information by
declining our cookies or by deleting all cookies stored in your browser and setting up your browser to block
cookies being saved.
8. Privacy Shield Notice
Printful, Inc. is located in the United States, so your information may be processed in the United States. As
our affiliates are also located in the EU, we are also bound by GDPR.
Printful participates in and has certified with the EU-U.S. Privacy Shield Framework and the Swiss-U.S.
Privacy Shield Framework (hereinafter – Privacy Shield) regarding the collection, use, retention and other
processing activities of your personal data that is transferred from the EU, UK or Switzerland to the United
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You can find out more about the Privacy Shield principles and verify our registration information here by
searching for “Printful”.
In accordance with the Privacy Shield, Printful is responsible for (a) processing your Personal data
originating in EU, UK or Switzerland in accordance with the principles of Privacy Shield and (b) any onward
transfers to third party acting as an agent on our behalf. We ascertain that any such agent will process
your information only for a limited and specified purpose, in a manner consistent with the Privacy Shield
and provide at least the same level of privacy protection as required by the Privacy Shield. If such agents,
which we have engaged to process your personal data on our behalf, fail to do so, we remain liable in
accordance with the Privacy Shield, unless we prove that we are not responsible for the event giving rise
to the damage.
With respect to the Privacy Shield, we are subject to the regulatory enforcement powers of the U.S.
Federal Trade Commission. In certain situations, we may be required to disclose personal data in response
to lawful requests by public authorities, including to meet national security or law enforcement
In compliance with the Privacy Shield, Printful commits to resolve complaints about our collection or use of
your personal information. EU, UK and/or Swiss individuals with inquiries or complaints regarding our
Privacy Shield policy should first contact Printful at
Printful has further committed to refer unresolved Privacy Shield complaints to American Arbitration
Association, an alternative dispute resolution provider located in the United States. If you do not receive
timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please
contact or visit American Arbitration Association for more information or to file a complaint. The services of
American Arbitration Association are provided at no cost to you.
Under certain conditions, more fully described on the Privacy Shield website, including when other dispute
resolution procedures have been exhausted, you may invoke binding arbitration.
9. Privacy Policy changes
Any changes we make to this Privacy Policy in the future will be posted on this page. Therefore, we
encourage you to check this page frequently from time to time.
10. Contact information
If you have any questions about your personal data or this Privacy Policy, or if you would like to file a
complaint about how we process your personal data, please contact us by email at,
or by using the contact details below:
Residents outside of the European Economic Residents of the European Economic Area:
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Printful Inc.
Attn: Data Protection Officer
Address: 11025 Westlake Dr
Charlotte, NC 28273
United States
AS “Printful Latvia”
Attn: Data Protection Officer
Address: Ojara Vaciesa iela, 6B,
Riga, LV-1004,
The version of this Policy is effective March 6, 2020.